Triple Ls

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Liberal : A person whose political philosophy is based on the belief in progress, the essential goodness of man, and the autonomy of the individual and standing for the protection of political and civil liberties.
Mirriam Webster Dictionary (11th Edition). Thank you Lynn

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Impossible Is Nothing

By JENNIFER 8. LEE

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An Adidas advertising slogan gained a measure of mock notoriety in October when it was appropriated by a Yale junior as the title of his hyperbolic self-promotional video résumé. Aleksey Vayner’s homemade video, which exhibited his supposed athletic prowess through a delusional collection of stunts, spread swiftly from Wall Street recruiters to other young professionals via e-mail before it was picked up by IvyGateBlog.com and put onto YouTube. Soon, audiences around the world gawked at images that Mr. Vayner claimed were of his pumping 495 pounds of iron, hitting a tennis ball at 140 miles per hour and cracking a stack of bricks with a single karate chop. There was an overlay of Mr. Vayner’s Yoda-like exhortations, like, “Success is a mental phenomenon, not a physical one,” and “Remember, impossible is nothing.”

The over-the-top video inspired “Impossible Is Nothing” T-shirts and “Impossible Is Nothing” spoofs, also placed on YouTube. Harvard students even threw an Aleksey Vayner theme party during the Harvard-Yale football weekend. The party featured a giant projection of Mr. Vayner on a screen in the dining hall. Perhaps Mr. Vayner touched such a nerve because he represented what confident overachievers at times see in their overcharged peers.

Today, with cellphone camcorders, high-traffic blogs, mass e-mail forwards and video repositories like YouTube, actions that were meant for a limited audience ricochet around the world. Now Little Brother inspires as much fear as Big Brother.

Adidas’s “Impossible Is Nothing” was part of a brand overhaul that began in 2004. In a statement, the company said: “Mr. Vayner has clearly found inspiration in ‘Impossible Is Nothing’ and has adopted the attitude in the pursuit of his own impossible goals. We wish him the best in doing so.”

Copyright 2006 The New York Times Company

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